Want to make sure your emails are getting into your prospect’s inbox and not their junk mail?
Then they should whitelist you. Not saying you can’t make it to their inbox without it, but it makes it a LOT easier.
And let’s face it…whitelisting sucks.
If you’re not familiar with what it is, it’s the act of getting someone on your list to “give permission” for you to email them.
Usually, it comes in the form of asking for it in the first email you send them. Something like,
“And if you’d like to hear more about my super awesome stuff, make sure you whitelist me/add me to your safe list/add me to your address book, etc.”
Don’t get me wrong. That works. But it can be awkward.
Starting off a new relationship and you’re already asking them to put you on speed dial.
But fear not, there’s actually a much easier way. And the best part? You actually come across as super helpful and not just asking them for something.
So, here they are.
Inbox Ticket #1
The easiest way to have your emails whitelisted is to have your prospect reply to your emails.
The easiest way? Have them ask you a question.
For instance, let’s say you run a personal training studio. In exchange for their contact information, you’re offering a free workout.
Pretty standard, right?
So your first email goes out which provides them with the coupon or code for the free workout.
From there, offer to answer any fitness-related question they have. Check it…
Thanks for requesting your free workout.
Here is your free workout pass.
I can’t wait to see you. Our facility is state-of-the-art and our trainers are the best in town.
Now, I know you’ve probably tried other gyms in the past and just haven’t gotten the support you need. So before you come in, I want you to shoot me your most pressing fitness question.
Whatever it is that is holding you back…I want to hear about it. Simply reply to this email and let me know.
See you soon,
P.S. Don’t forget to send that question. I promise I’ll get back to you within 24 hours.”
See, nothing fancy but it shows that you’re helping them. And it whitelists you in the process for future emails.
Inbox Ticket #2
As we learned in the last inbox ticket, the easiest way to be whitelisted is to have them reply. Here’s another way that I picked up from one of Dan Kennedy’s recent emails. This works really well if you sell physical products that require a shipping address.
After they buy something from you, send them an email verifying their shipping info. Something like…
Thanks for your order of “Jillian’s Super Fat-Burning Book”.
I know you’ll love it. It’s all packaged up and ready to go. But before I send it out, I wanted to make sure we’ve got the right shipping info on file. We’ve got…
123 Main Street
Pleasantville, NH 12345
Is that correct? Just let me know and I’ll send it out ASAP!
Yours in health,
You’re building excitement for the product of your they just purchased and you’re getting whitelisted all in one email.
And this works particularly well with small businesses. It puts a more personal touch on the sale by showing that you’re an actual person.
The Reply Is The Key
Both of these methods work great, but at the end of the day, the reply is the key. Any way that’ll get them to reply is a surefire way to get whitelisted.
Got another way you like to get whitelisted? Drop it in the comments.