Monthly Archives: July 2020

Create The Change Your Customers Want To See

“For men to plunge headlong into an undertaking of vast change, they must be intensely discontented yet not destitute, and they must have the feeling that by the possession of some potent doctrine, infallible leader or some new technique they have access to a source of irresistible power.”

This is a quote by Eric Hoffer from the book “The True Believer”.

It’s a fascinated read if you have time. That one sentence will pay for the cost of the book hundreds of times over.

Here’s the gist of what he’s saying…

For someone to make a big change, they need to have a pain. But not enough of a pain to have lost all hope. They still need to be optimistic enough to believe that there is a solution to their pain.

And if you can position your product or service as this solution, you’ll never run out of customers.

Because at the end of the day, that’s why a business exists.

To solve problems.

And if you can both aggravate their pain and provide the solution, you’ll be ahead of 95% of your competitors.

Talk soon,


P.S. Whenever you’re ready… here are 4 ways I can help you grow your Ecommerce business:

1. Load up on FREE resources for five to six-figure eCommerce Store Owners.

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2. Add 30-40% to your bottom line

What portion of your sales are you getting from your email list? If you’re doing it right, you should be getting between 30-40%. That means if you’re not building your list and implementing automated sequences, you could be missing out on that extra 30-40%. If you’re ready to step up your email game and give your customers more of what they want – Click Here

3. Let my Ad Agency do your marketing for you

​My Ad Agency will orchestrate and implement an ad+email combination designed to help lower initial CPA and drastically improve LTV. If you’re looking for a “done-for-you” ad+email service, just Click Here. (HINT: We offer a free profitability audit to show you exactly what you can do to increase revenue FAST).

4. Work with me privately

​If you’d like to work directly with me to take your business from 6 to 7 figures… just reply to this message and put “Private” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Ping Pong Your Way To Success

I love ping pong.

I played tennis throughout middle school, high school, and a little in college.

Ping pong came naturally to me.

The rules of ping pong are simple enough but it’s more than smacking the ball back and forth.

It’s observing the behavioral patterns of your opponent and changing your game on the fly.

Sure, you might lose a few games in the beginning but if you keep at it, you’ll eventually crack the code and win.

And not win just once, win over and over again.

You see, marketing is a lot like ping pong.

Your target audience wants to buy your product. But sometimes you need more than one strategy to reach them.

Sometimes you need to refine your strategy until you find the one that speaks to them at a core level.

But once you find that strategy, the wins rack up.

They’ll buy more from you. They’ll tell their friends. They’ll be your biggest fan.

Far too many of us (myself included) give up before we find the right strategy.

But I’m here to tell you…

Don’t give up.

The next strategy could be the one that creates massive breakthroughs.

It could be the one that changes everything.

Rooting for you,


PS – 21-10 was my last ping pong score against my business partner, Matt. He never saw it coming!