Monthly Archives: June 2019

How To Be A Miserable Business Owner

I recently had someone reach out to me on LinkedIn.

I’d never met this person but I’m always for making new connections. So I take a gander at the message and it’s a simple enough request –

“Follow me on Facebook and we can share each other’s content”.

And for some people on a few platforms, I might do that. But here’s the thing…​

I DESPISE Facebook. 

I spent so much time on the platform in my early marketing days that the very layout of the site brings me anxiety. But Mr. LinkedIn informs me that my customers are on there so I should be too.

Thanks Mr. LinkedIn, but no thanks.

Do I think he’s wrong? Nah. Most people are on Facebook. And I’m fully aware that marketing on Facebook will probably broaden my reach and attract new customers.

But is it worth my mental sanity?


The “experts” will tell you that you need to be on this platform and use these tools. That’s hogwash. Your customers hang out in more than one spot. So if you have something that brings you anxiety or makes you miserable, why continue to use it?

After all, being in business for yourself is supposed to be fun, right? If you’re tied to something that makes you miserable, it’ll start to permeate into other areas of your business and your life.

Am I saying Facebook is bad? For me, yeah. 

For you, I don’t know. That’s for you to decide. But if doing something in your business makes you miserable, stop immediately…unless you WANT to be a miserable business owner.

And when you learn how to tell stories like I teach in the S4 formula, you can reach your customers on any platform.

Brice Woodard

P.S. – if you haven’t grabbed the S4 formula yet, you can grab it HERE fo’ free.

Pain Makes The Heart Grow Fonder

My five year old is just that.

A five year old.

When he was about three, he started to test his boundaries. Getting into things he knew he wasn’t supposed to, mouthing off when he didn’t get his way, throwing tantrums.

The fun stuff most parents gets to experience.

And here’s the thing…

He didn’t know any other way.

He hadn’t learned reasoning, social etiquette, and all those fun capacities we acquire over the years. So when he’s asked to do something and he fights back, we found a new method to get him to listen.

We take away his toys.

And the more we’ve done it, the better his behavior has become. Because while he can’t be reasoned with or politely asked to do something, he fully understands the concept of avoiding pain.

When a customer first comes into contact with you or your product, those “pain avoiders” are still very much alive.

That’s why scarcity-based techniques work so well. If your product or service can help them solve a problem, that’s their toy. It’s something that makes them feel good. Take that away and they’re left with the same pain of not having the solution.

Too many business owners are worried about sounding disingenuous or too “sales-y”. I get it. But if you’ve got a product or service that can actually help them, it’s like a new toy that can bring them happiness and help them avoid the pain.


If you provide a solution to their pain, you’ll never be too sales-y. In fact, by not giving them the option to buy, you’re depriving them of a solution they’ll gladly pay for.

So when you’re selling your product, really dig in to the pain. The pain they’ll endure if they don’t act now. How much easier life could be without their problem. What life could be like when their product is finally solved.

Is this a fix for a bad product? Nah.

Will it boost sales for a great product? You bet.